Marketing Jobs
Growing brands and reaching audiences across channels.
Types of jobs
The main kinds of work in Marketing:
Digital Marketing Executive
Plans and runs online marketing across channels — social, search, email and ads — to grow reach, traffic and leads for a brand.
Pay: Entry ₹12–22k/mo · Experienced ₹60k+/mo
SEO Specialist
Optimises websites and content to rank higher on search engines, using keyword research, on-page fixes and data analysis to grow organic traffic.
Pay: Entry ₹12–22k/mo · Experienced ₹60k+/mo
Performance Marketing Specialist
Runs paid ad campaigns on Google, Meta and other platforms, optimising spend against measurable goals like clicks, leads and ROAS.
Pay: Entry ₹18–30k/mo · Experienced ₹90k+/mo
Social Media Manager
Owns a brand’s presence across social platforms — planning content, engaging the community and growing followers with creative, on-trend posts.
Pay: Entry ₹12–22k/mo · Experienced ₹55k+/mo
Brand Manager
Shapes and protects a brand’s identity and positioning, leading campaigns and coordinating teams to build a consistent, trusted brand.
Pay: Entry ₹25–40k/mo · Experienced ₹1.2L+/mo
Content Strategist
Plans what content a brand creates and why — mapping topics, formats and channels to audience needs and business goals.
Pay: Entry ₹18–30k/mo · Experienced ₹75k+/mo
Email Marketing Specialist
Designs and runs email campaigns and automation flows, segmenting audiences and testing to drive opens, clicks and conversions.
Pay: Entry ₹14–25k/mo · Experienced ₹60k+/mo
Entry-level jobs
Good first jobs for freshers:
- Marketing Trainee
- Digital Marketing Executive
- SEO Executive
- SEO Analyst
- Performance Marketing Executive
- Paid Media Analyst
- Social Media Executive
- Community Associate
- Assistant Brand Manager
- Marketing Executive
- Content Executive
- Content Marketer
Who it suits
- Any graduate; digital marketing certification helps
- Any graduate; SEO certification and hands-on practice preferred
- Any graduate; strong data comfort and ads certifications preferred
- Any graduate; portfolio of social content matters most
Popular skills
Skills employers in Marketing commonly ask for:
- Analytics
- Copywriting
- Content planning
- A/B testing
- Canva
- SEO basics
- Brand strategy
- Campaign management
- Campaign optimisation
- Campaign planning
- Community engagement
- Editorial calendars
- Email campaigns
- Google Ads
- Google Analytics
- Google Search Console
- Keyword research
- Market research
- Meta Ads
- On-page SEO
- Segmentation
- Social media
- Stakeholder management
- Storytelling
- Audience research
- Budgeting
- Consumer insights
- Conversion tracking
- Excel modelling
- HTML email
- HTML/CSS
- Influencer outreach
- Link building
- Marketing automation
- Paid ads
- Product marketing
- Short-form video
- Technical SEO
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